The first person I saw wearing the Pink Pony was Charlotte in Sex & the City. I think it is a great and important initiative. Pink Pony is Polo Ralph Lauren’s initiative in the fight against cancer. With a focus on breast cancer, Pink Pony supports programs for early diagnosis, education, treatment and research and is dedicated to bringing patient navigation and quality cancer care to medically underserved communities. Ten percent of proceeds from Pink Pony products benefits the Pink Pony Fund.